Flyer /  Poster / Leaflets

Flyer / Poster / Leaflets

Flyer / Poster / leaflet also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail.

Flyer / Poster / leaflet may be used by individuals, businesses, or organizations to:

  • Promote a good or service, such as a restaurant or company
  • Persuade or send a social, religious, or political message, as in evangelism or political campaign activities on behalf of a political party or candidate. Flyers have been used in armed conflict: for example, airborne leaflet propaganda has been a tactic of psychological warfare.
  • Recruit members
  • Advertise an event such as a music concert, nightclub appearance, festival, or political rally

Like postcards, pamphlets and small posters, flyers are a low-cost form of mass marketing or communication. There are many different flyer formats. Some examples are:

  • A4 (roughly letterhead size)
  • A5 (roughly half letterhead size)
  • DL (compliments slip size)
  • A6 (postcard size)
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